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- 🌍 2025: The Year Google Took Off in AI – And Finally Challenged NVIDIA, Meta & OpenAI
🌍 2025: The Year Google Took Off in AI – And Finally Challenged NVIDIA, Meta & OpenAI
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
2025 isn’t just another year of AI breakthroughs.
It’s the year Google stopped playing defense.
While OpenAI dominated headlines, Meta chased AGI ambitions, and NVIDIA printed money from GPU sales, Google quietly built an empire where it matters most: custom AI hardware.
And now it’s taking off.
💥 Google’s Secret Superpower Isn’t Gemini — It’s TPUs
Everyone talks about large models…
but few understand the real value lies in who trains them fastest and cheapest.
Google owns the full stack:
📌 Proprietary data (Search + YouTube + Workspace)
📌 In-house model training
📌 Custom silicon: Tensor Processing Units (TPUs)
This self-contained ecosystem means:
They don’t need NVIDIA’s GPUs
They scale at lower cost than competitors
They innovate without supply-chain bottlenecks
That changes the entire economics of AI.
📉 NVIDIA’s Throne Isn’t Safe Anymore
According to market research:
By 2030, the AI chip market will hit $440B, growing at 25% annually (Mordor Intelligence).
📉 NVIDIA dominance drops from 90% → 70%
📈 Google climbs from 5% → 25%
(Kearney + analysis shared by Vikas Sah, Medium)
This shift won’t kill NVIDIA — but it forces a new balance of power.
Google doesn’t need to beat NVIDIA.
It just needs to stop depending on it.
🧾 What Investors Should Watch
If Google’s TPUs continue to scale:
Cloud costs drop across industries
Enterprises migrate from NVIDIA-locked compute
Google Cloud becomes the AI platform of choice
Alphabet’s valuation begins reflecting a hardware company, not just a software giant
This is a strategic moat, not a product update.
🔮 The New AI Arms Race
The future isn’t just about who builds the biggest model.
It’s about who owns the silicon powering intelligence.
OpenAI relies on others.
Meta relies on others.
NVIDIA sells to everyone.
Google builds for itself — and rents it to the world.
In 2025, Google stopped being just a software company.
It became a full-stack AI superpower.
📌 Final Thought
AI supremacy isn’t about smarter algorithms.
It’s about controlling compute.
Google figured that out first.

